Female body hair is becoming more visible in popular culture and, while the issue has been around for decades, the new enthusiasm for hirsuteness has a 21st-century twist. I am usually late to catch on to shifts in the zeitgeist; this one came to my attention just recently. For the past couple of decades, I have seldom shaved my armpits. Now, all of a sudden, I was on-trend. Among both celebrities and the masses, female body hair is sprouting all over.

After opening up about embracing her body - hair and all - in , the former Bachelor contestant and mom spoke on the topic again in , saying she wants to create a space for her daughter to grow up feeling like she can embrace her body hair in the same way. Martinez posted a new photo with toddler daughter Ruthie Ray on Instagram in May that showed her own unshaven legs and explained why she chooses to keep posting photos of it. At the same time I will never tell my children they can't change their appearance. I can only help them navigate and process why they want to, as I have done for myself.

A new collaboration between Adidas and Stella McCartney proves that women look stylish even if they don't shave their body hair. This week, the sportswear brand posted photos of its SS21 campaign starring professional pole dancer Leila Davis modeling a sports bra and high-waisted leggings, her armpit hair on full display. Others added, "Thank you Adidas, for supporting women in having the choice to do with their bodies as they please," "Men can have body hair, so why is it not yet fully accepted in society for women? A beautiful post" and "Normalize body hair. Other people weren't so flattering: "So cute.